About PHFFI

Increasing access to quality, local food, and farm products.

The Potomac Highlands Food & Farm Initiative is a non-profit organization with the mission to increase access to quality, local food and farm products and assist small farmers and producers in building their agricultural businesses while supporting healthy eating and lifestyles. We accomplish this mission through various projects including the Highland Market, our local foods grocery store in Davis, early and late season farmers markets and Food & Farm Workshops. We host off-season farmers markets and work with The St.George Medical Clinic, bringing healthy diet and eating recommendations to their patients, and offering healthy cooking classes.

Our goal is to help people eat better while helping to strengthen the local food economy. PHFFI, launched in January, 2013, originated through an effort by the Tucker Community Foundation (TCF) with financial support from the Claude Worthington Benedum Foundation and the USDA. Diane Hinkle, Development Director of TCF (retired December 2017), saw the demand for increased access to quality food products in our remote mountain community and began brainstorming with other residents with the same beliefs. Through that collaboration, the idea of PHFFI was born. Special thanks to Diane for spearheading the idea of this project and to all those who attended the 2012 meetings and helped set the stage for what PHFFI could become. It’s about good food! 

Who are we?

Raising, preparing, cooking or eating food: all of these are meditations in action and thus good for the soul and the earth. Be kind to yourself and to others! These aren’t just wise words, but in many cultures it’s the “Golden Rule.” I also believe that food is medicine. If you are what you eat, then eat well to be well. It’s that simple.

Jen Olinger

Manager, Highland Market

I believe that all things are connected and that every action ripples out into the world. This applies to the individual and the community. If we all reap what we sow, then plant good food and eat it with good friends! Raising, preparing, cooking or eating food: all of these are meditations in action and thus good for the soul and the earth. Be kind to yourself and to others! These aren’t just wise words, but in many cultures it’s the “Golden Rule.” I also believe that food is medicine. If you are what you eat, then eat well to be well. It’s that simple. Live Simply!

The knowledge that I’ve gained as a naturalist, herbalist and gardener have all taught me to choose to care about nutrition and spiritualism. It has been my passion since I was a small child helping my family in the kitchen and gardens and I am grateful to be able to share what I’ve learned, learn new things, and enjoy the vibrant community of like-minded folks at the Highland Market.

I am thankful for all the work PHFFI has done to improve my family’s quality of life here in Tucker County, and am thrilled to spend my days working with a great team toward creating a healthier future for the Potomac Highlands. Tucker County,WV is where you find true beauty; in nature, strong community, and good food!

Kate Lane

Manager, Highland Market

Growing up, shopping at Cleveland’s iconic West Side Market with my grandmother and great-grandmother taught me the importance of keeping your ingredients simple, and money local. After 10 years of traveling the US cooking food at large events, I decided to raise my family in Tucker County to be a part of the amazing things happening here. The local foods movement in Tucker County is an essential part of keeping up with the growing tourism industry, as well as keeping our community healthy for generations to come.

Super special thanks to Rob Burns for all his support. He has been invaluable as a founding board member, emergency employee, financial guru, therapist, technical support, fellow food enthusiast and most importantly, as a friend. We couldn’t be doing this without you, Rob!
– PHFFI Staff

Advisory Board of Directors

Jessica Waldo

President, PHFFI BOD
Executive Director, Tucker County Convention & Visitors Bureau

Amy Margolies

Vice President
Food Security and Nutrition research

Marti Neustadt

Secretary, PHFFI BOD Business Coach, Tucker County Development Authority Board Member, Farmer – New City Farms, Business Advisor – Woodlands Development Group, PHFFI Business Coach

Katharine Dubansky

Farmer at Backbone Food Farm & Backbone Hemp

Sandra Frank

Craft Artist, Blackwater Alcoves

Lori Halderman

Star Pottery